Who we are

Our story

SAMAR: Società Anonima Milanese Apparecchi Radioelettrici

The company was founded over 50 years ago. Over the years the company has distinguished itself on the national and international market by acquiring prestige and esteem by providing equipment for industrial laboratories and teaching. Our equipment has been used around the world by technicians and students of various generations. Today, thanks to investment in research and technological innovation, SAMAR boasts a wide range of products in the catalog.
Thanks to:
• Advanced Technologies
• High quality control
• Fast assistance service
• Specialized team
• Sales office and sales network always available to the customer for every need and to solve everyday problems make SAMAR a leader in the industry.

All this has allowed us to grow and become a reference point for the industry and for the school. Today, we want to be even more positive and proactive. Our goals can be summed up in these two significant slogan:

THE FUTURE IS NOW
Our equipments are and will always be innovative

A COMPANY SERVING THE PROGRESS
We want to continue to be the ideal partner for our customers


WE PRODUCE WEAPONS OF MASS EDUCATION

MISSION:

Design and production MADE IN ITALY of products with high quality about tools and electrical and electronic equipment for the laboratories of industry and education.

VISION:

Propose solutions and to request customized thanks to the experience gained over fifty years.

CUSTOMER SATISFACTION:

Our commitment to produce equipment robust, reliable and long-lasting, innovative, keeping up with the technology and with high content, added value, affordable, attention to aesthetics, functionality and to the applicable regulations.

CLIENTS:

Schools in Italy and abroad of all levels; Ministries of education, labor, defense, energy; training institutions; engineering companies in the electrical and electronics industry, quality and certification.

PROJECTS:

Directly with schools or engineering or with funding from different organizations such as: European Commission, The World Bank, Asian Development Bank, African Development Bank, UNESCO and other United Nations agencies Italian cooperation.